Vernacular

[Huny]

ver·nac·u·lar (vr-nky-lr)
n.
The standard native language of a country or locality.

The everyday language spoken by a people as distinguished from the literary language. See Synonyms at dialect.
A variety of such everyday language specific to a social group or region: the vernaculars of New York City.
The idiom of a particular trade or profession: in the legal vernacular.
An idiomatic word, phrase, or expression.
The common, nonscientific name of a plant or animal.

adj.
Native to or commonly spoken by the members of a particular country or region.
Using the native language of a region, especially as distinct from the literary language: a vernacular poet.
Relating to or expressed in the native language or dialect.
Of or being an indigenous building style using local materials and traditional methods of construction and ornament, especially as distinguished from academic or historical architectural styles.
Occurring or existing in a particular locality; endemic: a vernacular disease.
Relating to or designating the common, nonscientific name of a plant or animal.



[From Latin vernculus, native, from verna, native slave, perhaps of Etruscan origin.]

ver·nacu·lar·ly adv.
vernacular
adj : being or characteristic of or appropriate to everyday language; "common parlance"; "a vernacular term"; "vernacular speakers"; "the vulgar tongue of the masses"; "the technical and vulgar names for an animal species" [syn: common, vulgar] n 1: a characteristic language of a particular group (as among thieves); "they don't speak our lingo" [syn: cant, jargon, slang, lingo, argot, patois] 2: the everyday speech of the people (as distinguished from literary language)


Source: WordNet ® 2.0, © 2003 Princeton University

[Slava]

Treated, with some "irreverent" commentary, here: http://www.alphadictionary.com/bb/viewtopic.php?t=1778

Nice word, though. I like the (r) optional pronunciation bit. I can imagine a used car salesman saying it that way.