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Posted: **Wed Nov 15, 2006 2:28 pm**

Saw this on an OLD cigarette sign in Durham today...didn't know what it meant. The sign said "More Douce".

douce

Pronunciation: 'düs
Function: adjective
Etymology: Middle English, sweet, pleasant, from Anglo-French, from feminine of duz, douz, from Latin dulcis sweet -- more at DULCET
chiefly Scottish : SOBER, SEDATE <the douce faces of the mourners -- L. J. A. Bell>
- douce·ly adverb, chiefly Scottish

Posted: **Wed Nov 15, 2006 2:47 pm**

Beats "more dour".

Posted: **Wed Nov 15, 2006 2:51 pm**

how odd that the advertising types used a word to describe a product it's intended audience never heard of. Dangled preposition? forgettaboutit

mark droll Bailey

Posted: **Wed Nov 15, 2006 5:32 pm**

You mean the cigarette smokers don't know what the deuce the sign means?