www.alphadictionary.com

I'm not arrogant enough to think I'm the first one to think of a treatment for this word, but I can see no evidence of it being done yet in my searching. It's surely a very primary coloured word if nothing else?

I can't parse that last sentence. Can you elucidate?

It is not a subtle or nuanced word to wield, was the intention I intended to convey. Bright red I'd say, rather than say pale salmon.

Well, I suppose one has to be a tad arrogant to arrogate something to oneself. Arrogate has crossed our path three times so far:

Here, here, and here.

Perhaps something in those and their commentaries will be of use?